The study revealed insights into the technological habits and values of young Poles. The data gathered shed light on their economic perceptions and social priorities.

Background:

Objective: To understand how young Poles use smartphones, their attitudes towards personal data protection, how they use mobile applications, how they blend the physical and digital worlds when shopping (the so-called phygital experience), what values matter to them when choosing brands, and how they assess their economic situation in the context of the current economic climate.

Methodology: Online interviews (CAWI) using a nationwide online research panel.

Target group: Young people aged 15–35.

Implementation:

The quantitative study was conducted using the CAWI method on a nationwide online research panel in April 2023, with a sample of N=1,011 young people aged 15–35.

Results:

In just under a week, the project collected a substantial volume of responses from one of the most challenging respondent categories in online research: those under the age of 18. Moreover, the fairly extensive questionnaire included many difficult and "uncomfortable" questions about the most common activities performed on mobile devices by Generation Alpha and Generation Z. Nevertheless, thanks to a professionally designed survey and the ergonomics of a tool optimised for both browser and mobile use, we were able to maximise engagement among the youngest segment of internet users. As a result, we obtained a comprehensive picture containing the latest insights into the behaviours and preferences of young people in Poland in relation to technology, data protection, mobile app usage, phygital interactions (the blend of physical and digital), and their values and perceptions of the economic situation.

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