Women's Entrepreneurship in Poland - case study
03/01/2023
Background:
Objective: The aim of the study was to understand what motivates women to start their own businesses, what challenges they face, how they finance their ventures, and how they use digital tools in running a business.
Methodology: Online interviews (CAWI).
Target group: Women who run their own business or are planning to start one.
Execution:
The study was conducted using the CAWI method by SW Research among a representative sample of 222 women who run their own business or are planning to start one.
Results:
Conducting research among entrepreneurs via online interviews is an ambitious undertaking that only a handful of research agencies can pull off. Several conditions must be met to make it work. The first is a large, well-profiled research panel. The second is a proven system of incentives to encourage participation. The third factor is time — an exceptionally valuable and therefore scarce resource for any entrepreneur. Add the female dimension to the mix — a respondent who juggles multiple roles simultaneously — and the complexity of the project grows considerably. At SW Research, however, nothing is impossible, and we rose to the challenge with flying colours. The result is a unique research report dedicated to the phenomenon of growing entrepreneurship among women in Poland.
Go to the report page
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