New Mobility Barometer - case study
10/02/2026
Initial assumptions:
Objective: To determine the level of awareness, knowledge and preferences of Polish consumers regarding electromobility.
Methodology: Online interviews (CAWI) using a questionnaire prepared by PSPA in consultation with SW Research.
Target group: Licensed drivers who own a car and are considering purchasing a new vehicle within the next 3 years.
Implementation:
The study covered 1,515 respondents representing a range of demographic groups, including four key generations (Baby Boomers, Generation X, Millennials, Generation Z). Respondents were segmented by gender, age, education level, place of residence, employment status and income. The questionnaire included in-depth questions on electromobility, covering awareness, interest in purchasing an EV, sources of information, as well as barriers and challenges related to electromobility. The study was conducted between 18/11/2022 and 30/11/2022.
Results:
The study broke new ground in capturing generational differences in expectations around electromobility. In under two weeks, we successfully reached both a representative sample of Polish drivers and a meaningful segment of the electric vehicle-owning population. It is worth highlighting that this is the only study on the Polish market of such broad thematic scope — the questionnaire comprised more than 100 research questions.
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