New mObywatel App Logo
03/06/2023
Initial assumptions:
Objective: To evaluate three versions of the new mObywatel app logo in terms of their characteristics, appeal and fit for the application.
Methodology: Online interviews (CAWI) conducted on the SWPanel research panel, using a questionnaire provided by the Central Information Technology Centre.
Target group: A sample of adult Poles with sociodemographic diversity maintained, with nearly half of the sample having used the mObywatel app at least once in the past 3 months.
Fieldwork:
The study was conducted using the CAWI method between 29 May and 5 June 2023, on a sample of 1,003 respondents aged 18 and over. 47% of the sample had used the mObywatel app at least once in the past 3 months.
Results:
During the fieldwork among adult Poles, SW Research was able to recruit respondents who had used the mObywatel app at least once in the past three months quickly and efficiently. The study revealed that nearly 6 in 10 respondents use the app at least several times a month. Ultimately, respondents selected the logo version they considered the most patriotic and the best fit for a public application aimed at Polish citizens.
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